Privacy Policy

Last Updated: [Insert Date]

At Famous Fishing Shop (“we”, “us”, or “our”), operating at www.fishtackleuk.com, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

We collect the following types of information to provide and improve our services:

• Personal Identification Information: Name, email address, phone number, shipping/billing address, payment information (processed securely through our PCI-DSS compliant system)
• Transaction Information: Details about purchases, order history, and payment methods (note we never store full payment details)
• Technical Information: IP address, browser type, device information, and browsing behavior on our site
• Communication Data: Records of customer service interactions, product inquiries, and feedback
• Preference Information: Fishing interests, product preferences, and wish lists to personalize your experience

2. How We Use Your Information

We use your information for the following purposes:

• To process and fulfill your orders for fishing tackle, rods, reels, and accessories
• To provide customer support and respond to inquiries about our products
• To improve our website, product offerings, and angler experience
• To prevent fraud and enhance the security of our transactions (using 256-bit SSL encryption)
• To send relevant marketing communications about new products, special offers, or fishing events (only with your consent)
• To comply with legal obligations and protect our rights

3. Data Sharing and Disclosure

We may share your information in the following limited circumstances:

• Service Providers: With trusted third parties who assist in operations (payment processors, shipping carriers, IT services) under strict confidentiality agreements
• Legal Compliance: When required by law or to respond to legal process
• Business Transfers: In connection with any merger, sale of company assets, or acquisition
• International Orders: Necessary customs information for international shipments (excluding restricted regions in Asia)

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your data security is as important to us as the quality of our fishing gear:

• All data is stored on secure servers with appropriate technical and organizational measures
• Payment transactions are encrypted using 256-bit SSL technology
• We maintain PCI-DSS compliance for all payment processing
• Regular security audits and monitoring systems protect against unauthorized access
• Data is retained only as long as necessary for the purposes collected or as required by law

5. Your Rights and Choices

As our valued customer, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications at any time
• Restriction: Request limitation of how we use your data
• Portability: Request transfer of your data to another service provider

To exercise these rights, please contact us using the details below.

6. Cookies and Tracking Technologies

Like most fishing spots, our website uses cookies to enhance your experience:

• Essential Cookies: Necessary for site functionality (e.g., shopping cart, secure checkout)
• Performance Cookies: Help us understand how anglers use our site to improve it
• Functional Cookies: Remember your preferences (e.g., currency, region)
• Marketing Cookies: Show relevant fishing gear ads (only with consent)

You can manage cookie preferences through your browser settings or our cookie consent tool when you first visit our site.

7. International Data Transfers

As we serve anglers globally (excluding certain Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

8. Children’s Privacy

Our website and services are not directed to children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy as our business evolves or regulations change. The updated version will be posted on our website with a new “Last Updated” date.